Love these headlines and the graphic treatment. Combined with having the nicest lawyers on the planet, Jack Daniel’s is doing some nice brand building lately.
UPDATE: Better quality versions here.
DOUBLE UPDATE: Just saw the fine type at the bottom of the higher-rez versions. One was painted on the side of a 1950 pickup, another carved out of a charred Jack whiskey barrel. That’s legit.
ARNWORLDWIDE (USA) for Jack Daniel’s