Business is the greatest value creator in the world. Business creates value for its customers, for its employees, for its suppliers, for its investors, for the larger communities it’s part of. They’re the value creators, WE are the value creators. We’re the heroes, and yet—that’s not the narrative that’s told about business. So we’re telling that narrative and, at the same time, we’re challenging business to be more conscious and to take their value-creation to a higher level.