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I was looking at this picture of the new Google Nexus 10 on Uncrate. Now, I don’t think it looks as nice at the iPad, but that’s just my opinion on aesthetics.
But something caught my eye that is a pretty cut and dry fail: the top row of icons, which I assume are installed by default by Google.
“Play Movies &…”
First off, only 40% of those make any sense. I know that “Play” is a Google thing. I get it. But their commitment to a branding concept that is not extendable has led them into stupid territory—you don’t “play” books or magazines or stores. Besides music, the other thing that would make sense on there, isn’t—games.
Secondly, their commitment to this brand/verb has forced them to chop off the information that actually tells people something. What else can I play besides movies when I tap that icon? And magazines, just like their subscriptions, gets cut in half. When you have to ellipses the information you control from the start, it really makes me think you don’t care a whole lot about UI. Or you’re more interested in promoting your brand than communicating clearly.
Maybe the time this screenshot was taken at indicates the designers’ states of mind?