I have to say, I find these ads to be disingenuous if they’re actually from Lego or off-product if they’re student/spec ads. Legos aren’t about simple blocks to stir your creativity and imagination anymore. They’re about kits and models and product tie-ins. Try to find a Lego set at your local store that doesn’t feature some sort of licensed brand and that doesn’t come with an multi-page instruction manual.
Community spoofed on this last season, and it rings true. The Legos of our youth are not the Legos of the present.
IMAGINE. Amazingly simple but effective Lego ads. Pure genius.